A number of people in the independent film world have been saying lately, “DIY is dead” — more specifically, that do-it-yourself (DIY) distribution and marketing is dead, that it’s no longer useful or practical. As a filmmaker and distribution consultant who has been accused of being a proponent of DIY, I thought it important to respond to this claim because it can be harmful to our community in a variety of ways. DIY is a concept, a philosophy, a prime motivator. It’s a phrase with a lot of historical power and roots in the punk rock movement of the 1970s, […]