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New from CGI Genius Alex Roman

Remember The Third and the Seventh, that amazing piece of architectural CGI by Alex Roman that I blogged about in January? If you don’t, don’t worry — I’ve reposted it below.

Just up is a new piece by Roman that’s a stunning one minute of slow-motion images that are pure CGI. Titled “Above Everything Else,” it’s a spot for kitchen countertop manufacturer Silestone. Writes Motiongrapher:

Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.

It almost doesn’t matter that the spot is purely digital. Sure, it’s an eyebrow-raising footnote, but Roman is simply using the tools he knows best to tell his story. He just happens to be pushing the envelope of commercial CG production while he’s doing it.

The spot was done with 3ds Max, V-Ray and After Effects.


The Third & The Seventh from Alex Roman on Vimeo.

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