Producer Matthew Greenfield, whose credits include Miguel Arteta’s features Star Maps, Chuck and Buck, The Good Girl and this year’s Sundance-bound The Motel recently became the Associate Director of the Feature Film Program at Sundance Institute, but he emailed the other day to tell us about his new non-film venture. He and writer Laurence Dumortier have launched Cloverfield Press, “a boutique publishing house dedicated to bringing new literary and artistic voices to a discerning public.” Graphic design is an important component of the press’s mission statement: “We hope to create books as visually beautiful as they are intellectually and emotionally stimulating. Cloverfield Press is inpired by the example of Leonard and Virginia Woolf’s Hogarth Press which published works by visionaries as well as modern masters, combining them with the best of modern design.”

Cloverfield Press’s first two titles are now out. The Museum of Contemporary Art is Carol Treadwell’s novel about motherhood which arrives with a quote from Lovely and Amazing filmmaker Nicole Holofcener: “Carol Treadwell’s The Museum of Contemporary Art is an intimate glimpse into the sad, beautiful truth that once you have a baby, nothing will ever be the same.” Ventura County (pictured) is Dumortier’s own short novel. And in 2005 the press will publish filmmaker and performance artist Miranda July’s The Boy from Lam Kien.

The two new titles can be purchased via the website above or, presumably, at literary bookshops.