Over at his blog, Doug Block responds to a comment I made about his interview (linked below) with Sujewa Ekanayake about the Truly Indie release of his 51 Birch Street.

Scott Macaulay at Filmmaker was a tad disappointed that I didn’t do more hardcore number crunching, but there’s a reason for that. When we signed the deal, Truly Indie asked me not to (largely because they’re considering raising their fees at some point). Personally, I think that’s a bit silly, since if filmmakers knew how relatively low the cost is, they’d be flocking to Truly Indie’s door. But TI’s Kelly Sanders is on the record as saying (at our Toronto Film Festival panel) that you could do a 5-city release for as little as $35,000. And in the same post (hint: see #7), I cunningly hinted at what our fees are for our initial 5 cities, which included NY, LA, SF, Chicago and Minneapolis.

And, he links back to this earlier blog posting listing his Top Ten Reasons for Going the Truly Indie Route.