I’m in Paris for a few days, and there are posters up everywhere for Jonathan Liebesman’s The Texas Chainsaw Massacre: The Beginning., but the director’s name can’t be seen on the poster. There is, however, an outside-the-billing-block “Un production de” credit for producer Michael Bay, whose powerful film brand is now validated by this most auteur-centric of film cultures.

As recognition, here (via Defamer) is “Bay’s Touch,” a totally nuts tribute to Bay (and be sure to click on the link for the lyrics).