In Philadelphia this weekend Lance Weiler is staging an innovative event based around his movie Head Trauma. Weiler describes it as a “collision of movies, music and gaming — a new cinematic experience.” After its premiere this Saturday, the event will travel to London, New York and other cities.

More on the event:

WHAT:
Street parking and two parking garages in walking distance

HOW MUCH:
$14 for all seats – seating is on a first come first serve basis

FOR MORE INFO:
Show info and advance tickets and click here for more info on the movie.

And for a little bit more on the concept behind the event, here’s more from the press release:

The event consists of three core elements. 1. A screening of HEAD TRAUMA with a live soundtrack performance by Bardo Pond, Espers, Fern Knight, Marshal Allen (Sun Ra), Steve Garvey (Buzzcocks) and others.

The music is mixed live with the dialog and sound effects tracks from the film to create a new alternate soundtrack. 2. Various props and sets from the film are setup on stage and certain characters from the film will emerge from the audience. 3. During the course of the film a phone number appears on screen. When viewers call the number they begin a game that will last through the film and follow them home.

They receive a number of cryptic clues as they are asked to solve a series of riddles. The interaction involves phone calls and text messages from the characters of HEAD TRAUMA that will lead viewers to hidden clues spread across the Internet.

“We’re trying to change the cinematic experience. We want to take the concept of narrative storytelling and move it across multiple devices and screens, so it is engaging the audience in new and different ways. People have been calling it a cinema ARG and the response to the initial screenings has been amazing. Not to mention I’m always looking for new ways to scare the audience.” Says HEAD TRAUMA creator Lance Weiler.