At the Filmmaker office we’ve been researching the emerging online indie film market for an upcoming story about how independents are selling their work through digital download services. But perhaps I should just keep a running link to Scott Kirsner’s Cinematech blog as he’s made this field his beat for the last several months. This week he posted “For Indie Filmmakers: How to Sell DVDs Online”, a recounting of a conversation he had with Jamie Chvotkin, founder of FilmBaby.com, a site that assists filmmakers in the marketing and promotion of their DVDs. (More info here.)
What’s interesting about the post is Chvotkin’s account of what sells (Jeff Krulik’s Heavy Metal Parking Lot is the top seller so far, with over 8,000 copies sold) as well as news about FilmBaby’s future plans. The site is making deals with NetFlix, Google, CinemaNow, iTunes and Google, acting, in essence, as a kind of clearinghouse for indie content. The company even did a deal with Urban Outfitters to place “Ask a Ninja” compilations in the chain’s stores.