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in Filmmaking
on Jan 10, 2008

Lost creator and Cloverfield producer J.J. Abrams spoke at the TED conference about his creative process, which he symbolizes at one point by displaying a “mystery box” from New York’s Tannen’s Magic. Last April Abrams spoke to the New York Times about the “mystery box” and described it thusly:

Prized possession: I have a mystery box from Tannen’s Magic in New York. It’s a cardboard box with a question mark printed on it. It’s one of those things you buy for $15 and they advertise that it has at least $20 worth of stuff inside. I’ve never opened it. I love the fact that it has this mysterious value as long as I don’t open it.

Click on the link above for Abrams’ talk.

(Hat tips: iTricks and Boing Boing.)

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