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THE HERMENEUTICS OF THE MYSTERY BOX

by
in Filmmaking
on Jan 10, 2008

Lost creator and Cloverfield producer J.J. Abrams spoke at the TED conference about his creative process, which he symbolizes at one point by displaying a “mystery box” from New York’s Tannen’s Magic. Last April Abrams spoke to the New York Times about the “mystery box” and described it thusly:

Prized possession: I have a mystery box from Tannen’s Magic in New York. It’s a cardboard box with a question mark printed on it. It’s one of those things you buy for $15 and they advertise that it has at least $20 worth of stuff inside. I’ve never opened it. I love the fact that it has this mysterious value as long as I don’t open it.

Click on the link above for Abrams’ talk.

(Hat tips: iTricks and Boing Boing.)

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