CRASH THE SUPER BOWL IS BACK THIS YEAR!
Want to break into the commercial business on the largest stage imaginable? Doritos has launched their Sixth Annual “Crash The Super Bowl” contest, calling on filmmakers to create 30-second spots that will compete for a spot on this year’s big game. Last year’s memorable commercial, “Pug Attack,” featured a dog crashing through a glass door to get to the chips. Its creators, Tess Ortbals and J.R. Burningham, went on to form their own commercials company, Mythmakers Entertainment. This year’s winner will have a shot at a $1 million cash prize, the opportunity to work with some of the funniest dudes in Hollywood and the instant career launch the biggest TV audience of the year will provide.
Here’s how it works. Submit a video to crashthesuperbowl.com between now and November 21. Five finalists will be chosen by popular vote, and the winning spot will air on the Super Bowl. If, based on an Ad Meter score, the spot takes the top spot, then the lucky filmmaker will take home the prize and earn the chance to work with some of the funniest dudes in Hollywood. If the viewing audience prefers the other clip, the $1 million goes to charity.
Thinking of making a clip but need some creative advice from a past winner? During the submissions phase Ortbals and Burningham are advising this year’s filmmakers via Twitter and Facebook . Their spot from last year is below, and further information can be found at crashthesuperbowl.com.
Last year’s “Crash the Super Bowl” winners, JR and Tess Burningham (the ones who created the “Pug Attack” spot ), will be holding “office hours” on Tuesday, Nov. 1, from 9-10 am PT on the Crash the Super Bowl forum here. Crash fans can submit their questions now on the Crash forum and check back on Tuesday to get the details on how they can create the next USA TODAY Ad Meter top spot.
And, Filmmaker readers, what would you do if you won a million dollars? Tell us below!