TIM AND ERIC’S NEW VIRAL DYSTOPIAN GAME SHOW
Leave it to Adult Swim absurdists Tim Heidecker and Eric Wareheim to push the possibilities of viral video marketing to sick new extremes. The pair recently posted a demented new thirteen-minute advertisement for upcoming Xbox videogame Saint’s Row 3 to YouTube. The ad, which takes the form of a vaguely futuristic, dystopian game show, is hosted by a sadistic psychopath in a pink suit played by standup comic Greg Turkington. On the show, contestants (or are they prisoners?) compete in challenges such as “Replicate a Building Using Rotten Chicken” and “Eat Yourself”, all under the watchful gaze of Genki, a half-cat / half-man overlord.
The video is somehow even more off-the-wall insane than that description implies. Perhaps most impressive is that the ‘ad’ has absolutely nothing to do with and makes no mention of Saint’s Row itself (except for as part of two equally disconcerting commercials within the main commercial.)
Check it out:
Heidecker and Wareheim had a short in Sundance this past January, which you can watch here. The pair also recently wrapped production on Tim and Eric’s Billion Dollar Movie, their first feature film. It’s currently slated for a spring 2012 release.