Announced yesterday, filmmakers Hunter Weeks and Josh Caldwell just released their offbeat doc 10 Yards: Fantasy Football on Ourstage.com and SnagFilms.com. A conventional nationwide DVD release will begin on Sept. 30.

According to a release about the online world premiere, Ourstage will offer a free iTunes download of the film for two weeks (as well as offer free music downloads from the soundtrack that features independent artists Luke Brindley, John Haydon, Analog Jetpack, Greenland, Family Jewlers and Santa Clara) while SnagFilms will stream it for free and allow for viral sharing via its “virtual movie theater” widgets.

Weeks and Caldwell’s DIY approach on their previous film 10 MPH was highlighted in our Winter 2008 issue (“Navigating The Digital Divide”).