PLANNING FOR THE BEST CASE FESTIVAL SCENARIO
If you’re one of, probably, about 3,000 feature filmmakers who have submitted your features to the 2009 Sundance Film Festival, then you are beginning to think about that best-case scenario: getting in. After the acceptance rush fades, you will realize that the whole process of finishing your film, scheduling the festival, and devising a publicity and marketing plan is a lot of work. To help you out producer Ted Hope, who has a lot of first-hand experience, has been posting this week on this Truly Free Film blog a series of pieces on the different stages of the process. He calls them “Film Festival Plan A.”
His first post is entitled “Logic and Strategy.” From the blog:
People are going to hear about your film when it plays at a major film festival; their “want-to-see” will be at its highest point when folks are talking about the festival in traditional media, online, and through conversation. What are the options before you headed into a festival in order to exploit this want-to-see? This is the reason you are headed to the festival, isn’t it?
Click on the link to read the whole post and then work forwards through the rest of the entries.