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in Filmmaking
on Nov 16, 2008

In a sign of pricing flexibility that could bode well for future indie film titles sold by Apple’s iTunes Movie Store, Apple has just announced a new section called “This Week’s Great Movies for Under $5.” You can download to purchase titles like Basic Instinct, Terminator 2 and St. Elmo’s Fire, among others, for a fiver. It seems to be Apple’s attempt to compete with those cut-rate DVDs sold in bins at the checkout lane of the discount stores, and it points the way towards more elastic pricing of digitally delivered media by Apple.

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