FAIL FORWARD FAST
I previously blogged Clay Shirkey’s “Newspaper and Thinking the Unthinkable”, which is an essential article about the media business in this time of transition. Via Keeyool.com I just came across this short interview with Shirkey that is also tremendously thought provoking not just for media outlets and companies but for anyone in the content business.
“The transition is going to go to the people who have the lowest cost of experimentation for the highest value.”
“Digital lowers the cost of failure.”
“The heightened ability to experiment means that you have to embrace the idea that instead of reducing the likelihood of failure your organization is going to reduce the cost of failure and fail forward fast.”
See it below.