Babelgum and Cinetic Rights Management have negotiated a deal in which Sally Potter’s latest feature, Rage, will be released in multiple international territories on Babelgum’s online service in webisode form as it concurrently rolls out in theatrical venues. The deal is reported in today’s Screen International by Jeremy Kay. The film will be streamed episodically on the web as well as on mobile platforms in the U.S., U.K. and Italy. The interesting thing here is the restructuring of a feature film to web-friendly webisode form, with each screening experience cross-marketing the other.

Indiewire quotes the producers in a statement:

“We always wanted to incorporate new media platforms into our release strategy,” director Sally Potter and producers Christopher Sheppard and Andrew Fierberg jointly said in a statement. “We worked closely with CRM to find the most appropriate and novel approach to take the film to both new and traditional film audiences and we are delighted with the partnership set up with Babelgum, who we see as a true partner in crafting an innovative distribution approach.”