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in Filmmaking
on Jul 14, 2009

Our friends at Power to the Pixel have launched a competitive pitching forum focusing on U.K. and international cross-media projects.

From the announcement:

We are looking for stories that can span film, TV, online, mobile and gaming to be presented to a select group of financiers, commissioners, tech companies, online portals and media companies in front of an audience of PTTP participants.

The selected project teams will compete for the

Teams will benefit from significant international publicity and be introduced to new international business and partnership opportunities as well as one-to-one consultancies.

Last year’s Launch saw four cross-media projects presented to international companies including Babelgum, Sony Computer Entertainment, BBC, YouTube, MySpace, Amazon, Channel 4, UK Film Council, Arts Council of England, Tribeca Film Institute.

What’s a cross-media project? PTTP has a helpful interview on the site with Christy Dena, “cross-media specialist”:

What excites you about cross-platform approaches?

What excites me personally is that cross-platform approaches provide a beautiful challenge. You have different media platforms that are incompatible – like a book, a film, a website or mobile phone – and you’re trying to figure out how you can get a story to work across all these platforms. It’s a complete reverse of technical convergence – which is when all these media devices merge into one platform that can do anything. What’s different about cross-media is that you retain the integrity of the different platforms while seeing how you can bring them together. It’s also challenging to think about how you design these experiences so that people remain immersed in the story, even though they are closing down one device and moving onto another, which they will interact with in a completely different way.

The submission deadline is August 14. Further information and entry form can be found here.

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