There is a saying I once heard: “Once you change the method of distribution, the product has to change.” This itself is a take on the idea that distribution defines the product. You see this around every day in the products you buy. Cars are influenced by the dealership networks that sell them. Phones by the mobile network operators and the choice of computer you use at work by whatever the IT department or value-added reseller prefers to work with. Mass-market restaurants offer what can be sold by wholesalers — typically frozen, long shelf-life staples. Almost every product category is shaped more by […]