Filmmaker Cary Fukunaga recently traveled to Kenya to shoot what is described as “a trailer with no feature attached” for the fashion brand, Maiyet. Nowness has run an excerpt, and describes the project here.

Against the arresting backdrop of the East African bush, Haley Bennett portrays a young woman at a crossroads in life in this daring film by the critically acclaimed director Cary Fukunaga, commissioned by the distinguished fashion brand Maiyet. “We showed up in Africa with a one-line idea of what we were trying to do,” says the young auteur, whose cast and crew spent three days in Kenya. “It was really experimental in that sense.” Maiyet founders Kristy Caylor and ex-human rights lawyer Paul Van Zyl’s decision to shoot on location in Kenya falls in line with the company’s mission to cultivate business and craft in unexpected place, wherever there is genuine skill. The result plays with the conventions of movie advertising: this is a trailer with no feature attached. Instead, Fukunaga created a 30-minute series of short vignettes featuring the Maiyet Resort 2013 collection, to premiere in London this week.