GEN ART SHUTS DOWN

Another sad casualty of the current recession: Gen Art is shutting down.

Most film programmers worry about how to cultivate new audiences. Gen Art never had that problem. Indeed, “Who are these people?” was always the operative phrase among film industry folk attending Gen Art screenings, which were always packed with hip and enthusiastic twentysomething viewers. Gen Art’s programming was always interesting and their model and audience outreach downright enviable. I’m sorry to see them go.

From Gen Art’s website:

It is with an extremely heavy heart that we are are posting this. After struggling for the past 18 months since the economic crisis, Gen Art has finally succumbed to the recession.

During this challenging time we did everything in our power to adjust our business to these new business realities by cutting costs and seeking out alternative funding solutions. However when a major, new, corporate partnership unexpectedly collapsed a few weeks ago, we found ourselves without sufficient resources or time to overcome this sudden and substantial loss of revenue. Their decision had the unintended effect of pushing Gen Art over the edge. We have now halted all operations, have let go all of our amazing staff, and shuttered the business that we hope was in some small way was as close to your heart – as it was ours.

We will be forever grateful for the support of so many individuals and corporate partners over the last 16 years who have believed in the vision and mission of this business. Whatever we have accomplished has been made possible through the hard work and dedication of the incredible Gen Art staff, interns and legions of volunteers who have given so much of themselves, their passion and their talents to the common causes of discovering and showcasing the new generation of talent.

It has been an incredible journey and experience.

We will always remember the good times and proudly think back on the opportunities created for so many emerging artists through the thousands of fashion shows, film screenings and festivals, live music performance, art fairs and competitions we have produced across the country since 1994.

We hope that where we have left off, others will step up to help fill the void.

Sincerely,
Ian & Stefan Gerard
Gen Art Founders