Infographic of Sundance Sales from 2011 to 2013

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The Sundance sale. The turning point of the festival for more than just the expected filmmakers and distributors can, at times, be an inscrutable transaction. Is X the best fit for Y? Is X really worth Z amount? Does X’s release in W mean Y’s jockeying for awards season? And so on and so forth.

In honor of the inaugural issue of their magazine, Bright Ideas, Seed&Spark teamed with Accurat to present a data visualization of Sundance sales from 2011 to 2013. The exhaustive infographic demonstrates, above all, that there are no guarantees in translating Sundance buzz to the box office: the proof is in the unpredictable pudding.

Alternately fascinating and head-scratching are the profit margins and losses from various acquisitions. Magnolia picked up Prince Avalanche for $1 million, a price tag several thousands of dollars greater than the film’s budget, and banked not even $200,000 in ticket sales. At the opposite end of the spectrum, Arbitrage was made for $12 million, purchased for $3 million and netted $36 million at the box office.

Also considered are release dates — the most popular of which land between July and September — genre, period setting and awards attention. View the full-sized graphic at the link.