It’s a strange time in the post-Netflix Original landscape. While more and more brand-name talent seems to be drifting from film towards premium cable, a new study reports that HBO and Showtime subscribers are dwindling — and potentially jumping ship to Netflix. Indeed, the streaming service has enjoyed a 4% rise in viewership over the last two years, whereas premium cable channels have lost 6% of their subscription base. So what does HBO, with its barrage of new and returning shows, do? Court viewers through the most public of streaming forums: YouTube.

As such, Looking, which premiered on Sunday night, is now available online. Directed by Andrew Haigh (of the wonderful Weekend fame) and photographed by recent interviewee Reed Morano, the critically-acclaimed show is a portrait of gay life in contemporary San Francisco. Give it a free test run at the link.