Back in 2011, around 50 percent of the films that played the Sundance Film Festival went on to receive distribution. “That was an unacceptable violation of our mission as a nonprofit to connect audiences and artists,” recalls Chris Horton, director of Sundance’s Artist Services, which was founded that same January in an effort to help filmmakers navigate the changing landscapes in funding, marketing and distribution. For the subsequent three years, Artist Services partnered with content aggregator New Video to distribute over 100 Sundance pictures, working with the filmmakers to determine the best possible release and windowing strategies. When Sundance’s deal […]