I’ve been mulling this topic over for a while, as I encounter many filmmakers — usually independent filmmakers — who kind of sneer at the word “transmedia.” They think it’s just marketing, or they don’t understand why people can’t just sit and watch a good film. I wanted to talk a little about this, as I certainly think there are some filmmaking topics transmedia developers need to keep in mind to make the work as a whole really soar. I’ve noticed a number of common traits in several recent high profile transmedia projects that I think can be improved. I’m not […]
Within the space between social networks and our increasingly ubiquitous mobile devices lies a new opportunity for filmmakers.
Filmmaker, critic and Filmmaker magazine writer Shari Roman died in Manhattan on Wednesday, September 9. The following is a reprint of the last piece that Shari wrote for us, published in Summer, 2007. In the piece she surveys a number of young visual artists using film and film installation as a medium. For more on Shari and her life and work, visit the blog post on her passing. When Matthew Barney kicked off his five-part Cremaster film cycle in 1994, perforating the barrier between the art world and independent cinema, the multidisciplinary artist took some hard knocks from purists who […]
In my last post on our distribution strategy for Kirt Gunn’s Lovely by Surprise I mentioned that I’d try to write a follow-up post when appropriate. It seems that time has come sooner than expected, and for one particular reason. Part of our DIY release for Lovely By Surprise has been focused on digital messaging platforms, particularly Twitter and Facebook. They have been great tools for aggregating fans and followers and keeping them informed about various topics, from trivia about our actors and crew, to release dates and special screenings. Twitter in particular has proven to be a great device […]