As Vladan Nikolic’s Zenith continues its slow roll-out — finishing its U.S. screenings while premiering on Amazon and iTunes — I thought I’d post on the blog this piece on the film that originally ran in slightly different form in our Winter, 2011 issue. “What is Zenith?” was the question posed on About Top Secret and other conspiracy-related websites last Spring. Paranoid-minded posters jumped in and followed a breadcrumb-trail of online clues relating to everything from the Bavarian Illuminati and fluoridated drinking water to biochemistry and the New World Order. They clicked through a maze of 50 other websites (priestoftruth.com, […]
I’ve been mulling this topic over for a while, as I encounter many filmmakers — usually independent filmmakers — who kind of sneer at the word “transmedia.” They think it’s just marketing, or they don’t understand why people can’t just sit and watch a good film. I wanted to talk a little about this, as I certainly think there are some filmmaking topics transmedia developers need to keep in mind to make the work as a whole really soar. I’ve noticed a number of common traits in several recent high profile transmedia projects that I think can be improved. I’m not […]
Within the space between social networks and our increasingly ubiquitous mobile devices lies a new opportunity for filmmakers.
It’s tempting to get distracted. It happens to filmmakers all the time. Concern over gear, building audiences, developing social media strategies, new tools, new services. The promise of transmedia (the ability for a story to live beyond a single screen, device or medium) offers such rich storytelling potential. But for some it will become yet another distraction. Case in point: After a recent speaking engagement I was approached by a group of filmmakers. Some were trying to figure out the value of transmedia while others said with a sense of pride that they’d designed the perfect transmedia experience, as if […]
Filmmaker, critic and Filmmaker magazine writer Shari Roman died in Manhattan on Wednesday, September 9. The following is a reprint of the last piece that Shari wrote for us, published in Summer, 2007. In the piece she surveys a number of young visual artists using film and film installation as a medium. For more on Shari and her life and work, visit the blog post on her passing. When Matthew Barney kicked off his five-part Cremaster film cycle in 1994, perforating the barrier between the art world and independent cinema, the multidisciplinary artist took some hard knocks from purists who […]
In my last post on our distribution strategy for Kirt Gunn’s Lovely by Surprise I mentioned that I’d try to write a follow-up post when appropriate. It seems that time has come sooner than expected, and for one particular reason. Part of our DIY release for Lovely By Surprise has been focused on digital messaging platforms, particularly Twitter and Facebook. They have been great tools for aggregating fans and followers and keeping them informed about various topics, from trivia about our actors and crew, to release dates and special screenings. Twitter in particular has proven to be a great device […]