WHAT TOMORROW BRINGS
By Pamela Cohn

FILMMAKERS CHATTING AT INDEPENDENT FILM WEEK.
PHOTO BY: HORST DIETER BAUM.
Perhaps
it's because we're all, collectively
and
individually, in the midst of a tough year that the tone and timbre
of this year's Independent Film Week Project Forum and concurrent
Independent Filmmaker Conference were a bit subdued and pared-down.
That's not to say that there weren't healthy doses of
inspiration, optimism, intense focus, grace and raucous humor. But
that came largely from the work on display and from the camaraderie
and mutual support of the filmmakers doing battle to finish and
release their narrative and nonfiction cinematic offerings. Even the
ethos of the Good Pitch, the closest thing to a formal pitch forum
and new to the IFW this year, is beneficent, collaborative and means
to help push the role of the artist/filmmaker to new heights of
impact and exposure. It aims to showcase the burgeoning maturity and
business savvy of today's independent filmmaker and to help bring
new partnership models to bear by matching filmmakers and
organizations. In effect, this collaboration between the UK-based
Channel 4 BRITDOC Foundation and the Sundance Film Institute
simultaneously empowers the mission of the artist to make strong,
uncompromising, relevant work and that of the organizations trying to
advocate for a more-just world.
The
117 works-in-progress projects that made
it into this year's exclusive enclave (only about 18 percent of
submissions are accepted) are by filmmakers who are highly educated
about the industry and about doing business within the confines of a
very small pool. And what each and every one of these filmmakers
never loses sight of, despite all the pressures of finding and
building their own audience on top of everything else they have to
do, is the creative imperative
to make good movies. Without that, the rest is merely dross.
Industry
leaders, too, are pulling their weight and attempting to do what they
can to make that pool a bit more generous, a more easily traversable
environment. These are the people who sit in meeting after meeting,
advising and guiding. However the burden of self-funding one's
project through rough-cut assembly (or beyond) is the norm these days
and the more experienced filmmakers know that. While their projects
might be closely tracked from preproduction stage, an acquisition or
distribution deal is just not going to happen until the film is
pretty much finished — if one is willing to accept the rather
shoddy deals that are being offered right now. Most are choosing
almost complete DIY models at this
juncture having been mentored by the likes of a Gary Hustwit
(Helvetica,
Objectified)
or a Jon Reiss (director of Bomb
It
and author of Think
Outside the Box Office: The Ultimate Guide to Film Distribution and
Marketing in the Digital Era),
and many others who are blogging and tweeting and Facebooking their
way along to a great deal of success. On almost every conference
panel, there were oftentimes quite
comedic showdowns between the
DIYers and the more traditional companies still hanging in there.
From
doing a casual poll amongst the participating filmmakers in the No
Borders International
Co-Production Market and the Spotlight on Documentaries, the general
consensus was that only after several
years of development,
fundraising, begging, borrowing, stealing and a fully-assembled rough
cut could be shown, was there any substantive interest on the part of
most financiers, broadcasters and distributors, with very few
exceptions. With skeleton crews and very little resources themselves,
the industry participants on the other side of the divide are very
limited in what they can offer. That's not going to change for the
foreseeable future. Everyone seems to accept that
and jumps into the fray anyway, or they wouldn't be attending an
event like this in the first place.
Ryan
Knighton, creator and screenwriter of the narrative film Cockeyed,
a darkly comedic true story to be directed by Jodie Foster, of his
own experience of slowly going blind while trying to help his
severely addicted brother, told me, "The IFP has left me
enamored of the word 'despite.' You hear
it a bunch around here. And when I catch that word in the air, I know
there is innovation, tenacity and muscle. Hope. Films are getting
made — wait for it — despite
it all."
Director
and founder of Principle Pictures, Beth Murphy (Beyond
Belief), who
made her second
appearance at the Good Pitch here in New York City with What
Tomorrow Brings, a
self-funded project of a year spent at the Zabuli Afghan girls'
school, told me that in a meeting with former ARTE executive
Christoph Jörg, who was at IFW looking for co-productions for his
new company, "He marveled at all the crazy American filmmakers he
is meeting who charge ahead with their projects — even when there
isn't a penny to produce them. The one thing everyone
is talking about here is the constant refrain we are
hearing from programming execs, 'Come back when you have a rough
cut.' There's no
question people are feeling the pinch."
Rebecca
Richman Cohen's documentary War
Don Don,
about
the war crimes trial of Issa
Sesay in Sierra Leone, a project that is creating a tremendous amount
of buzz and excitement, says, "After three years of working on a
film that seemed for a time to be moving as slowly as the
international war crimes trial it was profiling, IFW gave a jump
start to reaching
out to funders, festivals, strategists and distributors. As
anticipated, the word back from most of the meetings
was, 'Can't wait to see the rough
cut.'
But now that we have a rough cut, those words are exciting. When
someone requests a meeting and tells us
that they're looking forward to screening our film, I'm satisfied
that people will take our cut seriously. Now all we have to do is
make a really good film. Back to work."
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