By the time Andrew S Allen and Jason Sondhi posted their latest short, The Thomas Beale Cipher, on the Internet, they had it all figured out. “There’s a myth about online video that you can just put it up and the masses will discover it, that it’s a meritocracy,” Allen says. “But that doesn’t always happen. There are great films online that only have 200 views.” Allen wrote and directed the animated film, Sondhi produced, and they both knew to do things like post it on multiple platforms at once and to immediately mobilize a community of video bloggers to […]