This article by Tom Putnam and Brenna Sanchez about the distribution of their Detroit firefighter documentary Burn originally appeared in our Fall, 2013 print edition. It is appearing online for the first time. “The reports of my death are greatly exaggerated.” — Mark Twain As filmgoers are increasingly flooded with new media options to keep them at home, the prevailing theory is that the days of theatrical releases for independent films are in their last slow throes. We disagree because we just spent the last year filling 300- to 2,000-seat theaters in 170 cities with our firefighter documentary Burn. We […]
by Tom Putnam and Brenna Sanchez on Jul 15, 2014Need to make a snap decision about a crowdfunding or DIY distribution platform? Then check out the Virtual Toolbox from NYU’s Cinema Research Institute. The Cinema Research Institute at NYU Tisch School of the Arts’ Graduate Film Program selects four fellows a year who “engage in the entrepreneurial exploration of the film business and initiate valuable research to be leveraged by the film community at large.” This year’s fellows have explored everything from dynamic pricing models to modeling film investment, but while we wait to learn more about their work, recommended and available online now is the Virtual Toolbox, created […]
by Scott Macaulay on Jul 8, 2014Independent filmmaking: hobby or career? It is a question that has been on more than a few lips for years now. Though digital platforms have greatly democratized the distribution process, filmmakers are still reaping minimal financial returns on their work. Should the aspiring independent filmmaker pursue her passion wholeheartedly, or should she be pragmatic from the get go, making films as a hobby alongside a more lucrative career? Filmmaker spoke with Kentucker Audley, filmmaker, actor and proprietor of NoBudge, about the professional concerns of the modern moviemaker, and the benefits of having yet another passion project to keep you busy. […]
by Sarah Salovaara on Sep 4, 2013The past week witnessed big announcements from two divergent digital video platforms. VHX, the direct distribution site, lauded by the likes of Shane Carruth and Ira Glass, publicized its recently acquired $3.2 million in Series A financing. Spearheaded by new board member Andy Weissman of Union Square Ventures, the funding will allow VHX to expand into public beta, bringing their services to a greater user network. They’ve already put out a call for “filmmakers, distributors, publishers, educators and moving-picture-creators” who are ready to sell their work, thereby joining the ranks of Sound City, We Are Legion, Upstream Color, and, most recently, […]
by Sarah Salovaara on Sep 2, 2013The Black Betty is a custom made camera that is quite simple in nature: an SI-2K Mini and a Mac Mini housed in one unit. What separates this from rest of the digital cinema crowd is its form factor: it’s actually built like a film camera. As technology progresses, things get smaller. We now have cameras like the Blackmagic Pocket Cinema Camera that shoots RAW video (soon, currently only ProRes) and is no bigger than a point-and-shoot — all for $1000. This is awesome. However, the issue is that filmmakers don’t seem to take advantage of the small form factor […]
by Shaun Seneviratne on Aug 29, 2013Let’s face it. Being an independent filmmaker often means having to find unusual solutions to problems that most Hollywood filmmakers would just throw money at. You can’t turn around and hire a foley artist to replace those garbled or missing footsteps, or hire a 2nd unit cameraman to film a specific shot you missed, etc. In many cases, you are the one editing your film and so you’ve gotta figure out a way to make it right, and do it free or cheaply (and hopefully fast!) In my continuing quest to seek out the best resources for post-production goodies that […]
by Katie Carman-Lehach on Aug 21, 2013This article originally appeared in our Summer, 2013 issue. With substantial revenue (sometimes well above 50 percent) coming from exploitation outside of a film’s home country, it is vital that producers know how to target and then structure deals with foreign sales agents. For those beginning to explore international distribution, here are some very basic ideas and concepts about the business of foreign sales to know going in. What is an international sales agent? In simplest terms, an international sales agent is the conduit to your film’s distribution outside of its country of origin. The sales agent will acquire a […]
by Ryan Kampe on Jul 18, 2013Online video’s come a long way in the seven-and-a-half years since the launch of YouTube, but it’s no secret that the landscape’s still constantly changing for filmmakers, both independents and studios. The big question, still, is how to best monetize online viewing, as a few recent developments have illustrated. Karin Chien has a great piece in the current issue of Filmmaker (available for subscribers here) about how some YouTube stars have built up massive audiences that have, in turn, supported them financially and empowered them to deal with Hollywood on favorable terms. But we all know that going viral can […]
by Randy Astle on Nov 23, 2012Jon Reiss has finally realized that the secret to indie-film tutorial success is having a catchy moniker. So, his DIY distribution-and-marketing book Think Outside the Box Office has now birthed what he is artfully dubbing “the TOTBO System.” If you’re a filmmaker, file this snazzy acronymn along GTB, Zen to Done, or 7 Habits of Highly Successful People. Oh yeah, and you need a YouTube channel too. Reiss has relaunched his under the authoritative title “TheJonReiss.” Each week he’ll be posting excerpts from his workshops, which I recommend to anyone considering releasing his or her own film. Here he is […]
by Scott Macaulay on May 1, 2012For the past four months, my company Hybrid Cinema has been working on the release of Bob Hercules’s new film Joffrey: Mavericks of American Dance, about the history of the Joffrey ballet. I will be writing a number of posts outlining the unique path that I and my partner on this release, Sheri Candler, have taken to release this documentary about the history of the groundbreaking dance company, The Joffrey Ballet. In my book Think Outside the Box Office and in subsequent blog posts, I have written about the advantages and challenges of launching a film after its world premiere […]
by Jon Reiss on Jan 18, 2012