Authors — Gillian Wallace Horvat

David Lynch and the Nightmarish Meanings of his Hollywood Star Casting

In episode four of Twin Peaks: The Return, an older gentleman has an obscure conversation with Gordon Cole (David Lynch) as he escorts him to the office of FBI Chief of Staff, Denise Bryson (David Duchovny). Their scene together is short but just by his brief appearance Richard Chamberlain evokes a mass of associations in the viewers who recognizes him, maybe as Cannon Films’ Allen Quartermain, maybe as the ambitious priest with impure thoughts of Rachel Ward in The Thornbirds, or maybe as Julie Christie’s husband in Petulia. An icon of classic television thanks to his performance in the prime-time […]
by Gillian Wallace Horvat on Aug 31, 2017
What Does Branded Content Have to Do with Citizens United? (Or, How are Filmmakers Participating in the Corporate Takeover of America?)

Gillian Horvat’s short Whiskey Fist plays tomorrow at Fantasia Fest. Here, she pens her second guest essay for Filmmaker. After asking whether brands’ lives matter, she returns to continue her critique of independent film’s complicity with brand messaging. The last time I unsubscribed from an Urban Outfitters e-newsletter I don’t even remember signing up for they told me they were sorry to see me go. A few days later I got a message from Citibank that they “missed me” because I hadn’t been doing any online banking recently. For a moment, I felt moved. I have close human friends that […]
by Gillian Wallace Horvat on Jul 26, 2017
Do Brands’ Lives Matter? Whiskey Fist Director Gillian Wallace Horvat on When Story and Advertising Collapse

In my new short, Whiskey Fist — premiering Friday, September 10 at SXSW — the characters work in front of a sign that reads “Brands’ Lives Matter.” The font is ripped off from Ed Ruscha and the fluorescent ombre background is purloined from posters of the kind stapled to telephone poles advertising local reggae or salsa concerts. Such an insidious combination of high and low appropriation characterizes the vanguard of marketing today, that joking/not joking tone that one would find flourishing in the branding firm where Whiskey Fist takes place. Branding’s sophistication is more seductive than ever, and even more […]
by Gillian Wallace Horvat on Mar 10, 2017

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