It can take two or more years for independent films to progress through festival, theatrical, VOD, streaming and maybe airline releases, after which their discoverability fades. For filmmakers, the question then becomes, “How will people discover my movie now?” For… Read more
You have to look hard to find a trailer for the recent release of Smoke Sauna Sisterhood, Estonia’s entry for this year’s Best International Feature Film category, on Facebook and Instagram — and forget about clips. Even though the lyrical documentary about women in an Estonian sauna has won numerous top prizes around the world—Best Directing at Sundance 2023; Best Documentary at San Francisco International; Best Documentary at the 2023 European Film Awards; Best Cinematography at IDFA 2024—many of the film’s artful moving images of women’s bodies were banned by Meta’s algorithms, and the U.S. distributor Greenwich Entertainment had to […]
HieronyVision, an online platform that aims to “establish a new creative ecosystem across independent and alternative movies, music and art,” has announced the 30 filmmakers selected as part of a Film Independent partnership. The filmmakers, chosen from five film schools as well as an application process, will “get a chance to develop, fund and distribute their projects with HieronyVision and learn the HV ORIGINALS model.” Explains HieronyVision in a statement, “For film projects, our team describes it as ‘Y Combinator meets The French New Wave.’Creatively the projects have to provoke, inspire or entertain. On the business side HieronyVision follows a […]
Distribution strategist Peter Broderick, whose articles on microbudget filmmaking were foundational in the early days of this magazine, publishes a weekly newsletter that is a must-read for anyone tracking the independent film industry. A recent edition, his report on Sundance 2023 documentary sales, has prompted discussion and clarified important current trends in non-fiction acquisitions. This report is reprinted with his permission. Sign up for Broderick’s newsletter here. — Editor “Every independent filmmaker should learn the lessons of Sundance. This year’s festival revealed critically important developments in the indie ecosystem.” Let’s start with the same two sentences that began my Special Report […]
Now that the drama is over about whether the Academy would disqualify Andrea Riseborough for her rules-skirting DIY Oscar campaign for To Leslie, we can now return to the question every indie filmmaker wants to know. Just how do you run a DIY Oscar campaign on an indie film that grossed less than $30,000? I don’t know exactly how she did it, but I can tell you how I did it with my recent Watergate thriller/comedy 18½ that grossed about the same (though with slightly different results). In short, the road to getting an Oscar nomination (much less an award) […]
For their Rotterdam-premiering feature New Strains‘s poster, Prashanth Kamalakanthan and Artemis Shaw knew they didn’t want to use an actual image from their pandemic production, which was shot on Hi-8. And they wanted an image that in addition to being beautiful would formally resonate with the film itself, a story of visiting young lovers (played by the filmmakers) stuck in New York when a travel ban hits at the start of a pandemic. “We were thinking about that sense of being frozen in time,” Shaw says. “In March, 2020, everyone was obsessed with the news, but we were all stuck […]
Rachel Gordon, author of the recently published and recommended The Documentary Distribution Toolkit: How to Get Out, Get Seen, and Get an Audience and James Boyer, director of operations at distributor Collective Eye Films, join D-Word founder Doug Block for this useful conversation about documentary distribution and all of its related subjects. In the talk, Boyer talks about things like needed deliverables, how his company makes acquisitions and the role of festivals in launching films, and Gordon talks about the realities of self-distribution, grassroots marketing techniques, and identifying and interacting with educational instructors who may be able to place films […]