Distribution
Filmmaking - Distribution
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Sundance 2023 Documentary Sales and Beyond: Stark Realities, Golden Opportunities
Distribution strategist Peter Broderick, whose articles on microbudget filmmaking were foundational in the early days of this magazine, publishes a weekly newsletter that is a must-read for anyone tracking the independent film industry. A recent edition, his report on Sundance 2023 documentary sales, has prompted discussion and clarified important current trends in non-fiction acquisitions. This report is reprinted with his permission. Sign up for Broderick’s newsletter here. — Editor “Every independent filmmaker should learn the lessons of Sundance. This year’s festival revealed critically important developments in the indie ecosystem.” Let’s start with the same two sentences that began my Special Report […]
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How To Run a DIY Oscar Campaign
Now that the drama is over about whether the Academy would disqualify Andrea Riseborough for her rules-skirting DIY Oscar campaign for To Leslie, we can now return to the question every indie filmmaker wants to know. Just how do you run a DIY Oscar campaign on an indie film that grossed less than $30,000? I don’t know exactly how she did it, but I can tell you how I did it with my recent Watergate thriller/comedy 18½ that grossed about the same (though with slightly different results). In short, the road to getting an Oscar nomination (much less an award) […]
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Made with DALL-E-2: Prashanth Kamalakanthan and Artemis Shaw on the Poster for Their Rotterdam-Premiering New Strains
For their Rotterdam-premiering feature New Strains‘s poster, Prashanth Kamalakanthan and Artemis Shaw knew they didn’t want to use an actual image from their pandemic production, which was shot on Hi-8. And they wanted an image that in addition to being beautiful would formally resonate with the film itself, a story of visiting young lovers (played by the filmmakers) stuck in New York when a travel ban hits at the start of a pandemic. “We were thinking about that sense of being frozen in time,” Shaw says. “In March, 2020, everyone was obsessed with the news, but we were all stuck […]
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Watch: Rachel Gordon and James-Michael Boyer Explain Documentary Educational Distribution
Rachel Gordon, author of the recently published and recommended The Documentary Distribution Toolkit: How to Get Out, Get Seen, and Get an Audience and James Boyer, director of operations at distributor Collective Eye Films, join D-Word founder Doug Block for this useful conversation about documentary distribution and all of its related subjects. In the talk, Boyer talks about things like needed deliverables, how his company makes acquisitions and the role of festivals in launching films, and Gordon talks about the realities of self-distribution, grassroots marketing techniques, and identifying and interacting with educational instructors who may be able to place films […]
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With Airline Sales, Watergate Film 18 1/2 Soars Into the Mile-High Club
At a time when big-budget Hollywood films have no guarantees of being seen by audiences at all, it’s gratifying that independent films can still find unique ways to connect with the public, largely by controlling their own destinies. I’m happy to say that after playing 25 festivals on four continents, touring with a 60-city theatrical release this summer and releasing on VOD in four countries, my Watergate thriller/comedy 18½ will also start “airing” this September on JetBlue Airways, Virgin Atlantic, Air New Zealand, Qatar Airways, Emirates and Singapore Airlines, among others. For the next several months, there’s a good chance […]
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The Evolution of Impact: The Future of Social Change and Nonfiction Storytelling
The conversation about documentary impact has undergone a number of shifts since impact producing began to emerge as a practice within the documentary field around 20 years ago. Today it is almost expected that a social issue documentary film will be accompanied by an impact campaign to help ensure its story will reach audiences and motivate them towards social change, deeper engagement with a story’s themes and further learning. But earlier, things were different—the argument had to be made that some documentary filmmakers should focus on impact and to develop best practices for engaging audiences around a film and its […]
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At Cannes: Sandra Schulberg and IndieCollect Call For an Indie Filmmaker Bill of Rights
In Cannes, Sandra Schulberg, producer, co-founder of IFP (now The Gotham) and head of IndieCollect, participated today in a CNC Discussion on Film Restoration, sponsored by the Hollywood Foreign Press Association. In her prepared remarks, which she gave to Filmmaker, she is calling for a new Indie Filmmaker Bill of Rights in an attempt to save a generation of independent cinema. Read her remarks below. Forty-four years ago, in 1978, international critics here in Cannes gave the first Camera d’Or Award to an American indie film. The next year they did the same. I am here today to gratefully acknowledge […]
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Commercial Breaks: How AVOD is Providing Independent Film Distribution Opportunities
As theatrical audiences continue to shrink due to COVID, DVD and Blu-ray sales wane and, for filmmakers, streamer licensing deals trend lower as companies prioritize original production, the film sales distribution business is transforming in real time. We’re now in the age of hybrid windowing, and with it a lot of head scratching and uncertainty. But hopeful independent filmmakers, sales agents and distributors are finding that one release model is generating unexpected upticks in revenue: AVOD (advertising-supported video on demand). “According to trade news and distributors I speak with, AVOD is one of the fastest growing categories and buyers for […]
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For Licorice Pizza’s Christmas Release, Some Theaters Left Out in the Cold
For art-house movie theaters, already struggling during the pandemic, the wide expansion of Paul Thomas Anderson’s critically acclaimed Licorice Pizza on December 25 was seen as a godsend. When the film opened in late November in just four locations, it generated the year’s best per-screen average (at $83,852) and continued to show staying power in its subsequent weeks in limited release. But last Tuesday, just as theaters were starting to promote their Christmas opening of the film, United Artists Releasing pulled it from hundreds of locations, inciting at least one exhibitor to cry “bah, humbug!” Originally set to be released […]
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The Year of the Hybrid: 9 Ways to Make the Most of a Hybrid Festival Premiere
This is a very weird time for film festivals and filmmakers. During the first year of the pandemic, it was fairly simple: Almost every festival around the world became online only. There were a few exceptions, of course: The Göteborg Film Festival in Sweden stranded one person on a tiny island for a week to watch every film. The Oldenburg Film Festival in Germany had living room premieres. And many festivals pivoted to drive-in and other outside venues (especially where the climate allowed for that). By summer of 2021, the feeling among festival organizers was that now that we have […]
