Authors — Anthony Kaufman
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Review This: Letterboxd and Independent Film Marketing
There are no silver bullets for solving the crisis in independent film distribution, but there are a lot of industry professionals looking to Letterboxd—and its opinionated and rapidly growing 15 million–strong community of cinephiles—as an important new tool for their survival. Most crucially, as one distributor put it, “They’ve opened up a new channel of communication between filmmakers and their audiences, both actual and potential.” And, unlike other major industry disrupters, from Netflix to Rotten Tomatoes before it, Letterboxd appears to be embracing independent films as a distinct part of its identity. Matthew Buchanan, Letterboxd’s New Zealand–based co-founder, told Filmmaker, […]
by Anthony Kaufman on Sep 18, 2024 -
A Crisis of Faith: Have Funders Lost Faith that Art Films Can Make an Impact?
In April, the collapse of Participant Media sent shockwaves through the film industry. How could a 20-year-old company—with box office hits such as An Inconvenient Truth and The Help and 21 Oscars, including two Best Picture winners (Spotlight, Green Book)—close its doors without warning? But earlier that same month, another nearly two-decade-old indie film company made a surprising move that offers potential answers to what happened, how the film industry is changing and how well-meaning financiers are reacting to it. Cinereach, a longstanding nonprofit that has supported hundreds of indie films through grants, financing and mentorship, announced a major shift […]
by Anthony Kaufman on Jun 27, 2024 -
Solutions Based: Who Should Save Independent Film?
The Sundance Film Festival is a time for movie watching, deal making, talent scouting and, often, much soul searching about the state and future of the independent film industry. This year in particular there was no shortage of media coverage and conversations about distribution and the sustainability of the independent business. As Sundance CEO Joana Vicente told The Ringer’s “The Town” podcast, “Everyone is thinking about solutions… How can we help and figure out how all these films find a home, and what’s our role in the distribution exhibition piece?” For Sundance’s more commercial films—of which there were several this […]
by Anthony Kaufman on Mar 18, 2024 -
Doc (and Art-Film) Blocking: How Algorithmic Content Moderation is Hurting Indie Films
You have to look hard to find a trailer for the recent release of Smoke Sauna Sisterhood, Estonia’s entry for this year’s Best International Feature Film category, on Facebook and Instagram — and forget about clips. Even though the lyrical documentary about women in an Estonian sauna has won numerous top prizes around the world—Best Directing at Sundance 2023; Best Documentary at San Francisco International; Best Documentary at the 2023 European Film Awards; Best Cinematography at IDFA 2024—many of the film’s artful moving images of women’s bodies were banned by Meta’s algorithms, and the U.S. distributor Greenwich Entertainment had to […]
by Anthony Kaufman on Feb 9, 2024 -
XTR is Trying to Solve the Crisis in Documentary Film, but Some Filmmakers Feel Betrayed
On November 15, at a DOC NYC panel called “Balancing Storytelling and Financial Stability,” South African filmmaker Milisuthando Bongela, director of the acclaimed 2023 Sundance film Milisuthando, recounted her unfortunate story of funding gone wrong—and how powerhouse nonfiction studio XTR offered her production hundreds of thousands of dollars in grant money last November to help her deliver her documentary for its Sundance premiere, and then, five weeks later and after repeated attempts to follow up, the company responded that they were withdrawing the offer. “When she told this story, I was shocked,” says prominent Oscar-winning documentary producer and Story Syndicate […]
by Anthony Kaufman on Dec 20, 2023 -
Hits & Misses: How Six Sundance 2023 Titles Performed in Distribution
After nearly flatlining during the pandemic years, American independent film saw some signs of life in 2023. While optimists might call it a year of transition as the industry looks for new audiences and a new equilibrium, cynics see an unsustainable and contracting arthouse marketplace, with most producers and distributors increasingly unable to recoup. But, if you look at the fates of last year’s Sundance titles, it wasn’t as bad as it could have been. For all the doom and gloom about the acquisitions market (“No one is buying films!”), 10 out of 12 films in this year’s Dramatic Competition […]
by Anthony Kaufman on Dec 15, 2023 -
Paradigm Shift: The Current State of Development Labs
When the Tribeca Film Institute (TFI) announced in spring 2020 that they would shutter, many in the independent film community were shocked. For 17 years, TFI had supported hundreds of filmmakers and projects, including underrepresented artists, through its Tribeca All Access program, as well as Latin American filmmakers and VR visionaries. At the time, TFI’s closure appeared to be the result of a unique case of pandemic skittishness combined with its parent organization’s increasingly for-profit ambitions. Rather than an outlier, it may have been a sign of things to come. Given the lingering effects of the COVID era and the […]
by Anthony Kaufman on Sep 20, 2023 -
Peak TV is Over—What Comes Next?
Remember “Peak TV”? It was a good run, starting more than a decade ago with the launch of filmmaker-driven shows such as Lena Dunham’s Girls on HBO, David Fincher’s House of Cards on Netflix and Jane Campion’s Top of the Lake on Sundance Channel, not to mention episodic heavyweights like Breaking Bad, Game of Thrones, Mad Men and The Walking Dead, all of which supplied steady work for a plethora of indie writers and directors. But that party is over—or at least taking a break. If the corporate mergers and media layoffs of the past year weren’t enough of a […]
by Anthony Kaufman on Jun 27, 2023 -
New Generation: How A24 Is Helping Keep Art Films Alive
A trio of celebrated and highly distinctive breakout movies at this year’s Sundance Film Festival—Raven Jackson’s visionary All Dirt Roads Taste of Salt, Savanah Leaf’s heartrending Earth Mama and Celine Song’s gripping Berlin Competition selection Past Lives—share a few conspicuous elements: They were all debut features made by women of color, they each display an impressive mastery of their forms and they were all backed by A24. A24 has been celebrating one of its biggest years ever—a record 18 total Oscar nominations and its highest grossing film in Everything Everywhere All At Once—but amidst the genre mashups, prestige star vehicles and […]
by Anthony Kaufman on Mar 16, 2023 -
Hit & Misses: The 2022 Releases of Six Recent Sundance Features
In just three (admittedly, very momentous) years, the marketplace for independent films has completely changed. During previous turning points over the decades, executives would use words like “waves” or “cycles” to describe instances of upheaval, but what’s happening now is more like a comprehensive reset. In a recent online article titled “The Sky is Falling, Take Shelter,” producer Rebecca Green wrote, “This year is unlike anything I’ve seen in the 20 years I’ve been working in this business.” If Sundance and its films are a barometer for the independent film industry, consider this comparison: The pre-pandemic class of Sundance 2019 […]
by Anthony Kaufman on Dec 15, 2022
