Distribution
Filmmaking - Distribution
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Sundance Announces New Creative Distribution Fellowship with Columbus, Unrest
The Sundance Institute announced today a new initiative aimed at filmmakers going the DIY distribution route. The inaugural projects supported by the Creative Distribution Fellowship are two recommended independent films that premiered this past January at Sundance: Columbus, by Filmmaker 25 New Face :: kogonada, and Unrest, a documentary by director and subject Jennifer Brea. In the press release, Keri Putnam, Executive Director of Sundance Institute, said, “Columbus and Unrest are perfect examples of the creative spirit of independent filmmaking, and this new Fellowship will provide them with resources, mentorship and tactical support to pioneer independent pathways to audiences. This […]
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“We’re Looking for People Who Think Weirder and Bloodier”: Eli Roth and Crypt TV Execs on Making Horror Shorts
“What we’re doing is building our own Marvel universe and ecosystem of characters”: Eli Roth on Horror & CryptTV at Tribeca Raise your hand if you’re trying to get a horror film made. I thought so. That’s a lot of us — myself included. It’s been a fantastic year for the genre, too, with Get Out breaking a number of records and becoming the third highest-grossing R-rated horror film of all time — and that’s behind The Exorcist and Hannibal. I was too terrified to finish either, and I saw Get Out twice (and alone) so it wins in my […]
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Grass Roots Marketing, Speaking Fees for Filmmakers, Publicity Tips and the Release of I Am Not Your Negro at DOC NYC’s Marketing Bootcamp
This is the third and final part of coverage of DOC NYC’s Marketing Boot Camp. (Read parts one and two here at the links.) Christie Marchese of Picture Motion, a marketing and advocacy firm for issue-driven films (Leonardo DiCaprio’s Before the Flood, Ava DuVernay’s 13TH, and Michael Moore’s Where to Invade Next), gave a presentation on developing social action and grassroots marketing campaigns. She made the point that grassroots marketing and impact campaigns are two different things: grassroots marketing targets audiences who are pre-disposed to be interested in your film. Impact campaigns are geared toward those who aren’t organically interested. […]
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28 Tips on Crowdfunding and Promoting Your Film via Social Media from DOC NYC’s Marketing Bootcamp
Continuing my coverage of DOC NYC’s Marketing Boot Camp (read part one here), this installment focuses on two information-packed presentations dealing with crowdfunding and promoting on social media. First up was Liz Cook, Director of Documentary Film at Kickstarter, who talked about the marketing and audience building and engagement aspects of crowdfunding. First, some basics. Most people know that Kickstarter is an all-or-nothing fundraising platform: if you reach your goal, you’ll receive all the money raised, minus fees. If you don’t, nothing will be charged to those who pledged, and you’ll get no money. Cook also relayed some interesting stats: […]
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How To Cut a Trailer, “Audiencing” as a Verb, and Branded Content: A Report from DOC NYC’s Marketing Bootcamp
On Thursday April 13, DOC NYC PRO put on an all-day conference they dubbed the “Documentary Marketing Bootcamp.” It was a densely programmed event promising filmmakers insight into audience building for non-fiction films as well as career development. The various speakers indeed had much insight to share to share on these topics, and my takeaways are below. Following an intro by DOC NYC Artistic Director Thom Powers, who promised a cocktail reception after the long day (well played!), there was keynote speaker Morgan Spurlock, who kicked things off with a roundup of his work. Like Alex Gibney, Spurlock is as […]
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Projecting Outside the Echo Chamber
In the past decade, I have screened thousands of documentary festival submissions. That amounts to countless hours of observing — or, more often than not, being told about — the horrifying effects of war, discrimination, depression, censorship, animal slaughter, plastic bottles, shoddy reporting, asbestos and mountaintop removal. Befitting this past decade of “hope,” I have also been given the tools to fix those problems: a program I can donate to, a message to spread to my community, a website I can visit to learn more. Nearly every one of these films has failed to leave an impression. They don’t make […]
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Spoiler Alert! How to Tell the Story Without Telling the Story
(WARNING: There will be spoilers) When Charlie McDowell’s mysterious film The Discovery debuted at Sundance last January, its distributor, Netflix, premiered a teaser trailer along with it — a good strategy, considering the film’s intriguing premise (that science has proven the existence of an afterlife) and its abundance of plot twists. No spoilers, please! A beautiful piece of promotion for a dark sci-fi romance ostensibly about life after death but essentially about a person looking for his soul mate, the teaser uses Roy Orbison’s “Only the Lonely” for an 88-second music-driven montage (a song not used in the film but well-suited for […]
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When It Comes to Raw, Focus World Sees Red: On Red Band vs. Green Band Trailers
“Aberrant behavior, bloody and grisly images, strong sexuality, nudity, language and drug use/partying.” So reads the information box on the R rating for Raw, Julia Ducournau’s tasty little horror film about a vegan who becomes a cannibal. Explicit films (gross-out horror flicks, bawdy comedies, sexy dramas) always face the same marketing challenge: how do you show the best parts of a movie when those moments might be too graphic? In the case of Raw, Focus World gave the movie two trailers: a mainstream gothic green-band trailer and a frenetically disturbing red-band trailer. Ironically, the two share a lot of the […]
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Why Make a Microbudget Film? Five Questions for Director Paul Harrill on the Virtues of Ultra-Low Budgets
Is there a business in microbudget filmmaking? The question is begged by the title of an upcoming class at the IFP’s Made in New York Media Center titled, yes, “The Business of Microbudget Filmmaking.” The program copy reads: In this class, you will learn proven, cost-effective filmmaking and business techniques for producing a $50,000 (or less!) film project. We’ll go step-by-step through the filmmaking process to discover tips and tricks for developing, planning, producing, and distributing a microbudget film. The class — a two-parter taking place February 13 and 20 — is taught by filmmaker Paul Harrill, which is itself […]
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Sundance: Exploring the Implications of Amazon’s New Distribution Play
Earlier this week, Amazon Video Direct (AVD, a department within Amazon focused on self-publishing distribution tools for filmmakers) announced an intriguing new opportunity available to Sundance 2017 feature filmmakers. Dubbed the “Film Festival Stars” program, AVD is offering, in exchange for a two-year worldwide SVOD (subscription VOD) contract (with one-year exclusive) an up-front “cash bonus” to Sundance titles on a sliding scale based on section ($100,000 for US Narrative Competition titles, $75,000 for US Documentary Competition Titles, and $25,000 for titles in the NEXT, Midnight, Kids, World, New Frontiers, and Spotlight sections). The deal also offers a preferential rate on […]
