As theatrical audiences continue to shrink due to COVID, DVD and Blu-ray sales wane and, for filmmakers, streamer licensing deals trend lower as companies prioritize original production, the film sales distribution business is transforming in real time. We’re now in the age of hybrid windowing, and with it a lot of head scratching and uncertainty. But hopeful independent filmmakers, sales agents and distributors are finding that one release model is generating unexpected upticks in revenue: AVOD (advertising-supported video on demand). “According to trade news and distributors I speak with, AVOD is one of the fastest growing categories and buyers for […]