The following essay appeared in Filmmaker‘s Spring, 1999 print issue and is being reprinted in remembrance of Noah Cowan. Cowan, a festival programmer, non-profit executive director and critic, was also Filmmaker‘s Contributing Editor and chief festival correspondent, and he passed away January, 25, 2023 in Los Angeles. “Festival strategy” has become one of the more annoying buzz terms of the American independent film “industry.” However, the presence of three major festivals, all distinctive and legendary, clustered together in the winter months demands, in fact, that any serious American independent filmmaker finishing a film in the fall recognize the need for […]
by Noah Cowan on Mar 16, 2023If your favorite films don’t show idiosyncratic tastes, you’re not alive. It means you’re just in a bubble of the culture and your own anxieties about what you think is real and not real. Whereas if you were to be honest about what’s important to you, it would have to be the things that actually make your heart sing, which is why I’m always suspicious of people who do a 10-best list that doesn’t have at least two titles from childhood. Was it really that bad? Isn’t wonder the whole point of the fucking thing? Why haven’t those films gone […]
by Noah Cowan on Mar 16, 2023Major transitional years occur only occasionally in the festival world. It is, in part, continuity of venue and curatorial staff that makes these institutions tick; their very consistency allows filmmakers and film professionals to make informed choices about how films might be received at their premieres. In this context, the 50th Berlinale was a traumatic and difficult event. Ten years ago, when the Wall fell, rumors had already begun that the Festival would be moved from its hideous, if comforting, decades-old home in Breitscheitzplatz to new digs in the just-liberated wasteland of Potsdamer Platz, the former center of all things […]
by Noah Cowan on Mar 15, 2000While many important films premiered in front of attractively dressed people at this year’s Cannes Film Festival, the big story on the beach was the regal blessing accorded the American indie scene. Four films appeared in Competition plus a handful in the Director’s Fortnight, all produced in the United States outside of studio-based development and production systems. Further risking immodesty – after all, Filmmaker is a cheerleader for just this kind of work – the Festival was even more specifically laudatory: it celebrated the filmmakers who emerged from New York in the early ’90s and their powerful aesthetic influence on […]
by Noah Cowan on Jun 15, 1998Gen Art gets a lot of flack for being a “party” festival. Each film shown at the New York City-based event is explicitly marketed with a party attached, usually in some fashionable SoHo night spot. Those who believe in the sanctity of the cinema deplore this cross-breeding of evening activities. Many film professionals who attend the parties claim they don’t know anyone there, and that this somehow makes the Festival lightweight. This is all bosh. Festivals have been founded on far more suspicious foundations than this, and in fact one big one – that I happen to work for called […]
by Noah Cowan on Mar 19, 1998Trade magazine writers have jokingly claimed for years that they preprint their Berlin roundup articles with the header “Industry Disappointed At Berlin.” This year was no exception; see Variety especially. Stacked up against this continuous din of bad news is a genuine enthusiasm for the Berlinale among American independent filmmakers, curators and critics. So what’s going on? Are the suits trying to spoil the party? The trades attack the Festival on three fronts – the biz, the stars and the films – and it is often vulnerable in each. I have never attended a Berlinale when it has failed in […]
by Noah Cowan on Mar 15, 1998A decade-long honeymoon is over for the Sundance Film Festival. After a dizzying climb to the top echelon of world film festivals, the event came under withering criticism this year. Post-mortem articles cloaked in outrage appeared around the world. Most critics rightly scorned sub-standard screening facilities, but others took aim at this year’s film crop and the changing essence of the Festival itself. The Sundance Institute, created in 1981, and the Film Festival, in 1985, were designed to “enhance the artistic vitality of American film.” This mission statement often meant supporting films in the Cassavetes’ tradition, films made with minimal […]
by Noah Cowan on Mar 15, 1997The strapless celebutante, doused in an atomic shower of paparazzi flash, scales a palatial stairway with her impossible heels and perfect smile. At the summit, she joins her seventh husband, a vaunted master of European cinema sporting an ill-fitting tuxedo. He is fondly recalling an afternoon extolling the virtues of a since-denounced Communist film bureaucrat to an enraptured Van Nuys-based creator of erotic thrillers, himself bankrupted by the two watery cappuccinos just purchased from a surly waiter who undoubtedly will have better seats than any of them for tonight’s film. All four have great tans. An, hypocrisy, cash and glamour; […]
by Noah Cowan on Jun 15, 1994