So now it’s all over. Independent Film Week has come and gone and the follow up begins. That’s the whole point of all this — to make the connections and see where they can take the film. Who is really interested in launching this film into the universe and what’s the best path? The goal — identifying, creating, and assembling the audience. The good news is that there are people who want to help and are good at it (see conference panel). At IFW there was no shortage of advice from experts on marketing imperatives, branding, and being an active participant in the afterlife […]
by Sandra jaffe on Oct 7, 2010When I was first asked to create three posts on the IFP blog for Independent Film Week, I had no idea what I’d be writing about during the middle post — no real sense of how intense and all consuming this week would be — or how I’d feel about sharing my experiences. But I’m happy to report that Independent Film Week so far has been an amazing experience in every way, over-stimulating in the best sense of the word — a lot of information, many points of view, and various philosophies about every aspect of making independent films. After […]
by Sandra jaffe on Sep 26, 2010I am Sandy Jaffe, a Boston area filmmaker, and I will be reporting my experience bringing Our Mockingbird to Independent Film Week/Spotlight on Documentaries. This is my first time at Independent Film Week and I am thrilled to get the opportunity to share my work with this community. Our Mockingbird is a story about To Kill A Mockingbird, and why it still resonates in our national discourse about race, class, and justice. And believe me, it does. Even before all the hoopla about the fiftieth anniversary, barely a day passed where my Google alert wasn’t vibrating with stories that touched […]
by Sandra jaffe on Sep 18, 2010