Filmmaker

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Authors — Steve Anderson

Trailer Remix: The Science Fiction Behind the Apple Vision Pro

As the lone faculty member teaching Virtual Reality in UCLA’s film program, all week, people have been asking me what I think about Apple’s promotional video for the new Vision Pro system. I created this video in response, using clips from more than a dozen VR films dating back to 1983 and highlighting largely fictional but characteristically euphoric visions of the technological utopia purported to lie just over the horizon. Apple’s nine+ minute, superlative-filled video recycles dozens of tropes and cliches drawn from the last 40 years of cinematic and televisual imaginings of virtual reality, holographic projection, and gestural interface. […]
by Steve Anderson on Jun 10, 2023

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