Filmmaker

Click here to read our fall 2024 issue, featuring the annual 25 New Faces of Independent Film, Sean Baker on Anora and more...

Adobe Firefly

How AI Will Change Your Future Media Workflow

The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]
by Joey Daoud on Apr 27, 2023

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