Apple Pro Vision
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Replicating Images: Submerged, AI and Immersive Cinema
In October, Apple released its first scripted immersive film production, Submerged, on Apple Vision Pro (AVP), its mixed-reality headset. The film follows a submarine crew during World War II who fight for survival after enduring a torpedo attack. The high-end technological production included a submarine set, a proprietary 3D camera by Apple and headsets for the crew to monitor the shots in real time. The production design is impressive, the use of close-ups peculiar and novel—it’s a well-crafted film. However, more than the film itself, the experience of watching Submerged on the headset is what truly shines. A making-of trailer […]
by Deniz Tortum on Dec 16, 2024 -
Streaming 3D on the Apple Vision Pro
In the first week of January, I received an email from a programming manager at MUBI—arguably, the leading global streaming platform for arthouse and independent cinema—telling me that the company was working on a new project that would allow it to present stereoscopic (3D) films on its service in the immediate future and asking about the availability of my films’ materials and SVOD rights. Intrigued and perplexed, I verified that I had the rights to all of my solo projects and told MUBI it could include whatever it wanted. A week later, MUBI licensed non-exclusive U.S. and Canadian streaming rights […]
by Blake Williams on Sep 18, 2024
