Apple Vision Pro
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Notes from Inside the Ecosystem: Joanne McNeil on Apple Vision Pro
From the late aughts until pre-pandemic times, Apple’s presence in my life seemed concise and easy to recognize. It manufactured the phone in my pocket and the laptop I worked on. I picked an iPhone and a MacBook over the alternatives for the usual reasons: because Apple products were reliable and well-designed with intuitive user interfaces. The company, as a product manufacturer, appeared to have a vastly different purpose than the neighboring Silicon Valley empires extracting and monetizing data like Google and Facebook. Something changed in recent years. Now, when I think of Apple, I think of the AirTags I […]
by Joanne McNeil on Mar 18, 2024 -
Trailer Remix: The Science Fiction Behind the Apple Vision Pro
As the lone faculty member teaching Virtual Reality in UCLA’s film program, all week, people have been asking me what I think about Apple’s promotional video for the new Vision Pro system. I created this video in response, using clips from more than a dozen VR films dating back to 1983 and highlighting largely fictional but characteristically euphoric visions of the technological utopia purported to lie just over the horizon. Apple’s nine+ minute, superlative-filled video recycles dozens of tropes and cliches drawn from the last 40 years of cinematic and televisual imaginings of virtual reality, holographic projection, and gestural interface. […]
by Steve Anderson on Jun 10, 2023 -
Some Thoughts on the Apple Vision Pro
Each Friday I write an original Editors Letter as part of the free Filmmaker newsletter. Always original and not usually archived on the site, the letters consist of essays, thoughts, recommendations and sometimes even early versions of pieces that appear later here. This week I wrote about the Apple Vision Pro and am reposting that piece in updated form here. To subscribe for free to the Filmmaker newsletter, click here. If you watched any of Apple’s WWDC keynote on Monday, or saw any of its videos, and thought that its new AR headset, the Apple Vision Pro, looked like science […]
by Scott Macaulay on Jun 10, 2023
