As he did in making his debut feature Ballast, Lance Hammer ignored all the conventional rules when he released the film last year. Originally slated to be opened by IFC Films, Hammer — known best for his work in the visual effects department of Hollywood pictures like the Batman films of the Joel Schumacher era — rethought his decision and came to the conclusion that it would be better to self distribute the film. Though the attention of his dramatic move led to more ink about the self-distribution/DIY model than any other time in recent memory, it’s still hard to […]
by Jason Guerrasio on Nov 10, 2009