All Protocols are Not the Same: Joanne McNeil on Bluesky
If you are a filmmaker, journalist, artist or someone else who creates work for an audience, most likely you’ve used social media to share it. Self-promotion is never fun, but it’s felt especially inconsistent (if not totally hopeless) ever since Elon Musk acquired Twitter, renamed it X and began throttling views to posts that include links. A number of users have escaped to new broadcast-based social media services that are “decentralized”—but what that word means depends on who you talk to. There are concrete differences between the AT Protocol, underpinning Bluesky, and ActivityPub, the protocol and standard for Mastodon as […]
by Joanne McNeil on Dec 16, 2024