branded content
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What Does Branded Content Have to Do with Citizens United? (Or, How are Filmmakers Participating in the Corporate Takeover of America?)
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Do Brands’ Lives Matter? Whiskey Fist Director Gillian Wallace Horvat on When Story and Advertising Collapse
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Watch: Wes Anderson’s New Branded Content Short Film
No stranger to branded content, Wes Anderson’s latest effort in this area is a four-minute short for H&M, whose logo bookends the film. It’s appropriately seasonally themed and features some very cool lighting effects.
by Filmmaker Staff on Nov 28, 2016 -
Crowdsourced Vine Short Film by You and Airbnb
A film can be as simple as coming up with a concept, brainstorming the shot list, shooting, and editing. That’s what Vine, the app that lets you produce six-second video loops, and Airbnb, the site that lets you rent people’s apartments, are counting on for their short film Hollywood & Vines. Airbnb is tasking Vine users with creating the content that will comprise its crowdsourced short, which will premiere on the Sundance Channel on September 12th. From August 22nd to 28th, Airbnb disseminated the shot lists hourly between 8am and 5pm via Twitter. Each tweet issued a creative prompt for […]
by Shaun Seneviratne on Aug 28, 2013
