Branding
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Kevin Smith, Branding and the Pressures of Independent Filmmaking: Rodrigo Reyes on the IFP Narrative Labs
I spent mid-June of this year within the folds of the IFP Narrative Labs, keeping an eye open for an endearing moment, an anecdote or an auspicious situation that could somehow encapsulate the intensity of the experience. After months of review, late nights grinding through hundreds of rough cuts, careful readings of submission materials and vigorous debates, the selection committee had whittled down their picks to a slate of 10 films from all over the country, all amazing and in varying stages of post-production. They brought us together in a theater in the heart of DUMBO for a week of […]
by Rodrigo Reyes on Jun 22, 2015 -
Am I a Filmmaker or a Brand? Why Not Be Both?
A year ago, I brought the preview copies of Think Outside the Box Office to sell at Independent Film Week, straight off the press. This week in addition to being a lab leader and mentor of the new IFP Filmmaker Labs, I have the honor of being paired in a Cage Match on Thursday with Michael Tully from Hammer to Nail, and Michelle Satter from the Sundance Labs on the subject: “Am I A Filmmaker or Brand”. I thought I would throw down some thoughts on the subject. I don’t think that “filmmaker” and “brand” are exclusive of one another. […]
by Jon Reiss on Sep 21, 2010
