ChatGPT
-
AI Is Already Changing Filmmaking: How Filmmakers Are Using These New Tools in Production and Post
When Sora, OpenAI’s video generator model, hit the internet in February, realistic-looking demo videos flooded social media, usually accompanied by some form of “RIP Hollywood” commentary. While Sora still isn’t publicly available, between Runway, Pika and a slew of other video and image generators there have been many questions about what the future of filmmaking will look like—and whether humans will even be the ones making movies in the future. Right now, generative AI is still far away from creating consistent characters and the exact, carefully crafted images that industry professionals require. Maybe a movie will be entirely generated with […]
by Joey Daoud on Jun 27, 2024 -
Crash Course: A Professor Quickly Learns about AI
Earlier this year, as ChatGPT, Midjourney, Runway and a long list of other AI tools ignited a national conversation about artificial intelligence, many of my colleagues in the School of Cinematic Arts at the University of Southern California shuddered in horror over the displacement of human craft and creativity by visuals created through simple text prompts. Published in The New York Times in February, columnist Kevin Roose’s description of his creepy conversation with Bing added gasoline to the fire, prompting a desire to prohibit the use of all AI across all of our programs. And what about plagiarism?! The general […]
by Holly Willis on Jun 27, 2023 -
How AI Will Change Your Future Media Workflow
The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]
by Joey Daoud on Apr 27, 2023
