Just as the marketplace for independent features is shifting on the distribution side, so is the world of film financing. Since 2009, raising financing for low- to mid-budget films has been in a state of flux, a series of changes now culminating in the dominance of streaming platforms, which are disrupting traditional territory-based sales models while also employing inscrutable algorithmic methods to guide their purchasing decisions. “The middle has dropped out, and budgets are getting smaller,” says Matthew Helderman, partner in BondIt Media, which provides credit financing for film and television productions. Projects that a few years ago might have […]
by Tiffany Pritchard on Mar 17, 2020In every film, there is the story that you knew you were telling, the story the audience perceives. But there is always some other story, a secret story. It might be the result of your hidden motivations for making the film, or, instead, the result of themes that only became clear to you after you made the movie. It might be something very personal, or it might be a story you didn’t even know you were telling. What is your film’s secret story? With Equity, we were seeking to tell a story about the strength and drive of female ambition […]
by Soheil Rezayazdi on Jan 31, 2016