How to Build Your Documentary’s Distribution Strategy
Gone are the days when if you were lucky enough to sell your documentary to a single distributor, they would take care of the rest. Though a select group of established documentary filmmakers still operate along those traditional lines, the majority of independent filmmakers working in documentaries today rely on a hybrid distribution plan in which theatrical, festivals, broadcast, educational, non-theatrical, and VOD rights are split. The upsides of a hybrid plan are that it potentially enables filmmakers to earn more revenue and also to develop a long-term audience. The downside? It means more work for filmmakers. A workshop at the recent Oregon […]
by Paula Bernstein on May 24, 2016
