Internet Video (IV) will play an increasingly important role in the distribution of independent “film.” Even for the few who still shoot, edit and distribute on 16mm or 35mm stock, your future – if only for marketing and promotion — is tied to the digital 1s and 0s that are redefining media and communications. IV distribution is restructuring release “windows” and revenue recoupment. Revenue opportunities through DVD sales are shrinking; the TV market (with the exception of HBO, PBS and some made-fors) is evaporating; international commitments are tougher to snag; and the once higher mark-up on educational sales is a thing […]
by David Rosen on Dec 21, 2011