gen art

GEN ART SHUTS DOWN

Another sad casualty of the current recession: Gen Art is shutting down. Most film programmers worry about how to cultivate new audiences. Gen Art never had that problem. Indeed, “Who are these people?” was always the operative phrase among film industry folk attending Gen Art screenings, which were always packed with hip and enthusiastic twentysomething viewers. Gen Art’s programming was always interesting and their model and audience outreach downright enviable. I’m sorry to see them go. From Gen Art’s website: It is with an extremely heavy heart that we are are posting this. After struggling for the past 18 months […]
by Scott Macaulay on May 5, 2010
ADVICE FROM THE FRONT LINES: SUNDANCE SURVIVAL TIPS By Alicia Van Couvering

More than anything, Sundance is a survival game. Here are some tips from veterans on how to make it through your stay there. Park City Fashion: You shouldn’t be embarrassed about skiing down to Main Street and going straight to a screening. It’s cool to show up at the Egyptian in your snow gear. — Jeff Abramson, Gen Art Budget Control: The more time you spend in an actual theater the less chance you have of buying rounds in bars and other more frivolous expenses. Rather than partying, choose that midnight movie instead! — Michael Tully, Hammertonail.com Housing Strategy: Wait […]
by Scott Macaulay on Jan 15, 2009
SUNDANCE MOOD RING By Alicia Van Couvering

What’s the mood heading into the 25th Sundance Film Festival? Overall, the sense of a across the board scaling back is palpable. Almost no one will talk about their own company’s downsizing publicly, for fear of appearing financially unstable, but it’s no secret that the economic catastrophes have hit everyone’s travel and promotional budgets. Besides fewer sponsored parties – Motorola, for instance, will not be in attendance — the rumor is that some photo agencies have majorly scaled back their coverage, sticking to the red carpet only, and usually ubiquitous publications aren’t sending their film critics. “The party grid is […]
by Scott Macaulay on Jan 10, 2009

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