The phrase “word-of-mouth indie theatrical hit” sounds as outdated in 2024 as “coming soon to LaserDisc.” And yet, the slapstick fur-trapping adventure comedy Hundreds of Beavers has graduated from its lengthy festival run to become that rarest of things, a star-free independent film that has already grossed more than double its $150,000 production budget during its self-distributed gradual cinema rollout (still continuing as of this writing, despite its release on VOD). First-time feature writer-director Mike Cheslik previously teamed with lead actor/producer/co-writer Ryland Brickson Cole Tews on the latter’s feature directorial debut, the black-and-white adventure comedy Lake Michigan Monster. In classic independent […]
by Doug Dillaman on Jun 27, 2024Visit the website of Emmy-winning Milwaukee-based advertising and marketing company SRH, and you’ll be presented with a graphic extolling the firm’s concept of “empirical marketing.” In return for a mailing list signup, a free ebook download promises to teach you how to “burn fat & grow muscle” and to “trim flabby, underperforming campaigns.” And while many of the clients listed on its site hail from the health and wellness space, the lean, low-fat philosophy suggested by the company’s branding can extend to film as well, as Kurt Ravenwood—the “R” in SRH—has proven with the independent adventure comedy hit Hundreds of […]
by Doug Dillaman on Jun 27, 2024