Filmmaker

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iLife

iMovie ’11 and its Critique of the Movie Trailer

Have you ever thought that most movie trailers, with their portentous title cards and triumphant musical scores, could have been stamped out by a computer? Well, Steve Jobs and his software designers at Apple certainly did. But rather than whine about Hollywood’s formulaic marketing techniques, they monetized their critique. Brand new today is iMovie ’11 with a clever and soon to be supremely irritating new feature: movie trailers. Check out this iMovie demo to see what it’s all about. So, get ready for every holiday card to now feel like a Jerry Bruckheimer promo, with your friends’ sons and daughters […]
by Scott Macaulay on Oct 20, 2010

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