Next Thursday, October 17, over Zoom at 2:00 PM Eastern, Jon Reiss — a longtime Filmmaker contributor and author of the new and highly recommended (and distribution-focused) 8 Above Substack — and I will be hosting a distribution case study on DIY hit Hundreds of Beavers with producer Kurt Ravenwood. We’re going to investigate how the Hundreds of Beavers became a breakout success that grossed over $500K at the theatrical box office — more than tripling their production budget of $150K. Kurt will reveal how their team identified, mobilized and grew their audience, how they eventized their theatrical release and created […]
by Scott Macaulay on Oct 10, 2024Each Friday I send out a free email newsletter with an original Editor’s Letter along with viewing recommendations and festival deadlines. The Editor’s Letter is usually not reposted here on this site. As a way of encouraging sign-ups — you can join for free here — I’m posting here a slightly edited version of last week’s edition, in which I draw some production and distribution conclusions from the success of the Mike Cheslik’s independent hit Hundreds of Beavers, drawing info from linked interviews, now unpaywalled, from our current print edition. — Editor Because I edit Filmmaker and am supposed to […]
by Scott Macaulay on Jul 23, 2024Visit the website of Emmy-winning Milwaukee-based advertising and marketing company SRH, and you’ll be presented with a graphic extolling the firm’s concept of “empirical marketing.” In return for a mailing list signup, a free ebook download promises to teach you how to “burn fat & grow muscle” and to “trim flabby, underperforming campaigns.” And while many of the clients listed on its site hail from the health and wellness space, the lean, low-fat philosophy suggested by the company’s branding can extend to film as well, as Kurt Ravenwood—the “R” in SRH—has proven with the independent adventure comedy hit Hundreds of […]
by Doug Dillaman on Jun 27, 2024